Quick Answer: Is Lower Bounce Rate Better?

Is it better to have a high or low bounce rate?

As a broad rule of thumb, you’re aiming for a website bounce rate of under 40%.

Between 40% and 55% is usually okay, while 55-65% shows significant room for improvement.

If your bounce rate is above 90% or below 20%, that often indicates a tracking or code installation error..

What does a low bounce rate mean?

Generally speaking, a low Bounce Rate means you are doing well and a high Bounce rate means there could be an issue with your website’s design, usability, SEO/content or functionality. What’s a “normal” Bounce rate? In our experience, we typically see Bounce Rates between 40%-60%.

What is a good bounce rate 2020?

On average maintaining a lower bounce rate is an essential part of your SEO. Normally, your bounce rate should be between 26% – 70%. On average you should maintain between 41% – 55%. However, if you could lower it down to 26% – 40% that’s excellent.

Is a high bounce rate always bad?

A high bounce rate is anywhere in the 70s or higher in conjunction with low conversion rates. Higher bounce rates and low conversions are always bad — and that’s what you should focus on. The confusion comes in when you have high bounce rates that are perfectly normal, like those of blog pages.

How do I lower my bounce rate?

11 Easy Ways to Reduce Your Bounce RateA Brief Note About the Problems with Bounce Rate. … Optimize Page Load Time. … Make Your Content More Accessible with Smart Formatting. … Use Sidebar Widgets and Promotions Sparingly. … Cross-Reference Bounce Rate with Time on Site. … Ruthlessly Optimize for Relevance. … Include a Single, Clear Call to Action.More items…•

Why bounce rate is not important?

“Bounce Rate is a way of measuring the number of people who left your website after viewing only one page. While the goal behind this metric is to give you an indicator of which pages on your site fail to draw in visitors, I find that bounce rate is a terrible indicator for success of a company.